How Bharatmatrimony continues to match millions of Indians in the times of Tinder

How Bharatmatrimony continues to match millions of Indians in the times of Tinder

The website was bought in by Info Edge Ltd. The organisation has around employees working in 54 offices in 37 cities spread across the country, headquartered in Noida, India. Jeevansathi also has 14 Matchpoint across India. October , Sanjeev Bikhchandani , founder and executive vice chairman of Info Edge India, started the matrimonial website. The website was developed by Anil Lall, the head of Info Edge’s technology department. The services were free in the initial years. Auditing services were done by the Amit and Rohit Tandon.

Mobile internet has changed the landscape of matchmaking in India

Hari Krishan Kashyap, a year-old businessman who has been on Shaadi. For Shaadi. The number increased by 40 percent and went up to , members using Shaadi Meet on the second day. Along with the feature gaining traction, overall engagement on the platform since the launch of Shaadi Meet went up by 21 percent. An increase in material engagement helps drive revenue. In the near-term, the feature will be helpful in converting our free members to premium members.

NRI Shaadi – The No.1 NRI Matchmaking, Matrimony & Matrimonial Site. In, their plans were costing between Rs to Rs. The Alexa ranking for Jeevansathi is.

For years, online matchmakers such as Shaadi. Earlier this month, Shaadi. Long before the internet got involved, matchmaking in India depended on word-of-mouth recommendations, references from priests and marriage bureaus, or simply the newspaper classifieds section. This marked the slow beginning of a major cultural shift. At the time, parents treaded with caution before posting profiles of their sons and daughters online, recalls Sumeet Singh, chief marketing officer, Info Edge Media that owns matrimonial portal Jeevansathi.

For instance, these campaigns spoke to parents about the ease of using the internet to search for brides and grooms. In the past few years, though, another change has been afoot. In , a Shaadi. The campaign featured popular actors and even author Chetan Bhagat.

goes retail with Match Point

Industry-specific and extensively researched technical data partially from exclusive partnerships. A paid subscription is required for full access. Additional Information. Show source. Show sources information Show publisher information. India’s financial year begins in April and ends in March.

Jeevansathi operates Indian Matrimonial, an online matchmaker.

A young man meets a young woman on a matrimonial website. He wins her confidence online and, after promising marriage, asks her to deposit money in his bank account to meet an unspecified “emergency”. Another man meets a woman through a matchmaking site, invites her to his home and rapes her. Reports abound of women in India being cheated, exploited and even assaulted after making contact with men on websites intended to match brides and grooms.

Growing public alarm has prompted the government to impose new rules to clean up the lucrative industry. As well, it says, the sites must verify the identities of people registering on their networks, abide by international standards for data protection, set up a system to redress grievances, and retain IP addresses and access logs for at least one year after an account is deactivated.

Approved the advisory guidelines for matrimonial sites on privacy and sanctity of users,” Communications Minister Ravi Shankar Prasad tweeted on June 2 after the cabinet approved the document. Millions of Indians register on matrimonial websites to look for marriage partners. There are over a dozen major players including shaadi. There are also a few sites — qiran. As well, there is a website dedicated to remarriage of divorced men and women.

Meet someone for keeps

This is the official iOS app of Jeevansathi, where lakhs of men, women and their families log in every day to connect with people for marriage. We have been committed to provide a safe and convenient experience of connecting people for over 12 years. Our strong privacy settings help you control how much information you want to share, who you want to share it with, and when you want to share it.

Profiles of our members are quality-screened and their contact numbers are verified during registration. These family friendly features make your online matrimonial search a secure and pleasant experience.

Find out how you can create an attractive Jeevansathi profile that will a personal matchmaker who will line up matches for you and you can.

Recommended by Colombia. How did you hear about us? The new AI-based digital assistant is enabling a zero-touch booking experience for the hotel chain and helping bring back confidence in hotel business. Someone you could love forever, someone who would forever love you back? And what did you do when that person was born half a world away? The math seemed impossible.

In the quest for true love, he seeks advice from psychiatrist Dr. Follow and connect with us on Twitter , Facebook , Linkedin. The matrimonial site manages over million page views per month. Besides, more than 10, youngsters register themselves with the portal to seek life partner.

In the age of Tinder, India’s matrimonial websites are trying to swipe right

Few people in the Capital can talk about matchmaking as insightfully as Poonam Sachdev. Their catchphrase Rishte Hi Rishte: Ek Baar Mil Toh Lein matches and more matches, meet us at least once used to be scrawled along railway tracks across north India in the s. Sachdev, 53, who has been in the business of matchmaking for 30 years, says Covid has made her job more complicated than ever before. Suddenly, a lot of people seem to believe in a simple marriage.

The World’s No.1 Matchmaking Service. Welcome back! Please Login. Please enter a valid Mobile No. / Email ID. Please specify Password. Stay Logged in.

Globe Icon An icon of the world globe. Link Copied. Indians might have a firm grasp over the idea of online matrimonial websites, but matchmaking and dating apps on the other hand is something that people are now adapting to. The Indian way of life has come a long way and more and more people are moving away from homes in search of better job and lifestyle.

This has led to singles looking for partners outside the prescribed norms and traditions. Earlier it was only arranged marriage, which was part of the Indian culture in which parents were the main decision makers. They would fix the marriage based on caste, gothra, religion, family background, etc.

Reader Tips on Finding a Partner Using Indian Marriage Sites

With 3. Theirs was never meant to be a one-night stand; it was a lifetime of a match made in heaven all the way. Bharatmatrimony is now a listed company and had recorded an estimated revenue of Rs crore in

The website already won some awards in India over the course of its operation in the advertising category and the bizarre matchmaking category. Is Jeevansathi.

Welcome to iMarriages, the first matrimonial site to offer a scientific approach to finding a compatible Life Partner JeevanSathi. Exclusive to iMarriages, our personality matching system will help ensure that your marriage is lasting and fulfilling. Established in and with thousands of registered members, we are the most experienced free marriage bureau operating today. Include us in your journey.

That’s right, there are no fees, charges or payments required to use iMarriages. Other matrimonial sites promise you a free sign up but then charge you to contact their members; iMarriages allows you to communicate with as many prospects as you like, whenever you like, free of charge. Now that India has a premium, no cost matrimony service that is available to everyone, you no longer have an excuse to be single!

The Web of Matchmaking

BharatMatrimony is ranked by Alexa in terms of popularity in India. However, we estimate their traffic to be higher as their regional portals attract sizeable traffic and have engaged user communities. Chavara Matrimony is a matrimony site that caters to the Christians of Kerela. Among the Christian community of India, the Church often plays a major role in arranged marriages. Chavara Matrimony is an example of this trend. Pricing for premium subscription is very simple.

It was founded with one simple objective – to provide a superior matchmaking experience to Indians all over the world. The company Internet.

Read this story on Timesofindia. When it comes to marriage, Indian families have traditionally relied on the referrals route. The family’s elders would fan out into their social network – the ‘real’ version, not digital – and, if required, enlist the services of a matchmaker to hit upon the right match based on the references of others who were considered reliable. The online matchmaking revolution changed that to a large extent, so much so that India today is considered one of the fastest growing markets for online dating and matchmaking applications worldwide.

It is, therefore, probably apt that in online, too, we are coming back to referrals as a preferred route for matchmaking as well as dating. The online matchmaking industry in India is now almost two decades old, and one big benefit it has brought is exponentially increasing the choices available to those seeking partners. Plus, the prospective groom or bride has much greater control over the final choice and outcome.

Matrimonial sites Vs Dating App Vs Matchmaking Apps

Matrimonial site Jeevansathi. However, this journey of the subject from discovery to decision-making is a tedious process and involves the entire family. Ours being a relationship-driven brand, there is a need to interact with our target audience and appeal to both families as well as prospective brides and grooms, which is beautifully conveyed in our new TVC. We have planned a complete degree communication campaign using TV, radio, digital and out-of-home media.

What makes our Indian marriages unique is the involvement of the family as a unit in the decision-making of an important life event.

offers a matchmaking service. They have % manually screened all the profiles. You can get complete control over your privacy settings if.

By Shreeya Sinha. India now has more than 1, matchmaking sites, giving parents — and potential brides and grooms — thousands of choices to help arrange modern marriages while allowing families to adhere to longstanding traditions regarding caste and religion. We asked readers, some of whom only gave their first names, who have used such sites to share their tips.

Kadhambari Sridhar, 26, from Falls Church, Va. She said she had hoped the site for Tamils looking for mates would help her find a husband who lived in the United States and shared her religion and culture. But that did not happen. She has been using Shaadi. Though her first encounter with a man she met on the site did not work out, she said it was a good experience because she talked to his parents first and then spent a month chatting with him before they met.

Sudha was disappointed when some of the men she met in person were not the way they presented themselves in their online photos and messages. Remember: ask for a few recent photos of your match without hats or sunglasses. Maanasa Kona has also been using Shaadi. All you will get is spam, and disappointment.

135 – How to USE Jeevansathi on PC, Mobile or Tab? Here’s an easy guide.


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